Cookie Policy

COOKIES AND SIMILAR TECHNOLOGIES POLICY

This Policy was last updated on July 27, 2020.

Powers Management, L.L.C., which is responsible for managing and operating Bridgestone Arena, (also referred to herein as “we,” “us,” and “our”) is committed to protecting the privacy and security of the personal information we collect, use, share and otherwise process as part of our business.  We are committed to informing you about how we treat identifiable information relating to individuals (“personal information”). We have established this Cookies and Similar Technologies Policy to supplement our Privacy Policy and to inform you about how we use cookies and similar technologies on www.bridgestonearena.com (the “Site”).

PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND HOW WE TREAT YOUR PERSONAL INFORMATION AND WHAT CHOICES AND RIGHTS YOU HAVE IN THIS REGARD.  IF YOU DO NOT AGREE WITH THE TERMS AND CONDITIONS OF THIS POLICY, YOU SHOULD NOT ACCESS OR USE THE SITE OR ENGAGE IN COMMUNICATIONS WITH US CONCERNING OUR SERVICES.

COOKIES AND SIMILAR TECHNOLOGIES

First-Party and Third-Party Cookies

A “cookie” is a small file created by a web server that can be stored on your device (if you allow) for use either during a particular browsing session (a “session” cookie) or a future browsing session (a “persistent” or “permanent” cookie). “Session” cookies are temporarily stored on your hard drive and only last until they expire at the end of your browsing session. “Persistent” or “permanent” cookies remain stored on your hard drive until they expire or are deleted by you. Local stored objects (or “flash” cookies) are used to collect and store information about your preferences and navigation to, from, and on a website. First-party cookies are set by the website you’re visiting, and they can only be read by that site. Third-party cookies are set by a party other than that website.

Similar Technologies

In addition to cookies, there are other automatic data collection technologies, such as Internet tags, web beacons (clear gifs, pixel tags, and single-pixel gifs), and navigational data collection (log files, server logs, etc.) that can be used to collect data as users navigate through and interact with a website:

  • Web beacons: These are tiny graphics (sometimes called “clear GIFs” or “web pixels”) with unique identifiers that are used to understand browsing activity. In contrast to cookies, which are stored on a user’s computer hard drive, web beacons are rendered invisible on web pages when you open a page.
  • Social Widgets: These are buttons or icons provided by third-party social media providers that allow you to interact with social media services when you view a webpage or mobile app screen. These social widgets may collect browsing data, which may be received by the third party that provided the widget and are controlled by third parties.
  • UTM Codes: These are strings that can appear in a URL (the “Uniform Resource Locator,” which is typically the http or https address entered to go to a web page) when you move from one web page or website to another, where the string can represent information about browsing, such as which advertisement, page, or publisher sent the user to the receiving website.

What Cookies and Similar Technologies Are in Use and Why Do We Use Them?

You can opt-out of each cookie category (except strictly necessary cookies) by clicking on the button below:


As detailed above, we use cookies and other similar data collection technologies, Internet tags, web beacons (clear gifs, pixel tags, and single-pixel gifs), and navigational data collection (log files, server logs, etc.) to enable certain website functions, to develop web browsing analytics, to store and track your preferences, and to enable the delivery of advertising and marketing, when applicable.  For example, we may track the number of “hits” or visits to the Site, the most popular times of day and sections visited, and the range of devices and browsers most commonly used to view the Site.

We use Google Analytics to collect and process statistical data about the number of people using the Site and to better understand how they find and use our webpages.  This does not include personally identifiable information, nor do we store or associate such analytics with personally identifiable information collected elsewhere. Any data collected is used in accordance with our Policy and Google’s privacy policy.  You may learn more about Google Analytics and the cookies used by Google by visiting https://www.google.com/policies/privacy/partners/ and https://support.google.com/analytics/answer/6004245 as well as Google’s restrictions on data use by visiting the Google Privacy Policy at: https://www.google.com/policies/privacy. To opt-out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout and install the opt-out browser add-on feature.  For more details, visit the “Google Analytics opt-out browser add-on” page (located at https://support.google.com/analytics/answer/181881?hl=en).

We also use AddThis, which is owned by Oracle, to allow you to share content from our Site across your social networks such as Facebook, LinkedIn, Twitter and others. AddThis/Oracle collects data that may identify you, including: (1) unique IDs such as a cookie ID on your browser; (2) IP addresses and information derived from IP addresses, such as geographic location; (3) information about your device, such as browser, device type, operating system, the presence or use of ‘apps’, screen resolution, or the preferred language; (4) the date and time you visited the Site or you used the AddThis Toolbar; (6) the referring URL and the web search you used to locate and navigate to the Site; and (7) keywords entered into the AddThis Toolbar search functionality, and whether and when you downloaded, installed, or uninstalled the AddThis Toolbar.  AddThis may associate personal information about you with interest segments or profiles. Interest segments are a specific group of consumers that share a common behavior or preference used for marketing by AddThis’ customers. Profiles are a set of attributes about a specific consumer or device, or a set of multiple consumers or devices sharing common attributes used for marketing by AddThis’ customers.  To view AddThis’ privacy policy, please visit https://www.oracle.com/legal/privacy/addthis-privacy-policy.html.  If you prefer that AddThis/Oracle and its third party partners do not receive your personal information via Cookies and Pixels for the purposes outlined in its Privacy Policy, you may opt out of collection at any time via the Oracle Data Cloud opt-out, available at https://datacloudoptout.oracle.com/#optout. Upon opting out, Oracle will place an opt-out Cookie on your device. The opt-out Cookie tells the AddThis Tools and AddThis Toolbar not to include information from that device in AddThis Data.

We use Typekit by Adobe to enhance the Site’s typography. Adobe uses cookies within Typekit to track usage statistics, and they collect usage information about the fonts being served on the Site.

We also use New Relic, a digital intelligence platform, to measure and monitor the performance of applications and infrastructure on portions of the Site.  New Relic collects information such as the time it takes for users’ browsers to load webpages on the Site, where users come from, and what browsers they use.  New Relic briefly collects and leverages the IP address from you as part of the data collection process. The IP address is used as a lookup value that maps to additional details, allowing us to diagnose performance issues. IP address lookup values include: countryCode, regionCode, city, asn, asnOrganization, asnLatitude, and asnLongitude. The mapping process for the IP address lookup value can range from minutes up to 24 hours to process. Once the mapping process is complete, New Relic no longer retains the IP address.  New Relic sets cookies by default. If you elect to use a cookie consent manager to prevent cookies from being stored, the New Relic Browser agent will continue to capture performance details.  For more information regarding the cookies created by New Relic, please see https://docs.newrelic.com/docs/browser/new-relic-browser/page-load-timing-resources/new-relic-cookies-used-browser. New Relic’s privacy policy is available at https://newrelic.com/termsandconditions/privacy.

We use Emma to assist with our email marketing campaigns, and Emma hosts the application used to build and send marketing emails and online forms.  Emma collects information from your device and applications you use to view emails sent via its services, such as your IP address, device attributes (for example: hardware model, operating system, web browser version, as well as unique device identifiers and characteristics), connection information (for example, name of your mobile operator or Internet Service Provider, browser type, language and time zone, and mobile phone number); and device locations (for example, internet protocol (IP) addresses and Wi-Fi information). Emails sent by us through Emma include page tags (also known as web beacons) that allow us to collect information about who opened those emails. Additionally, your engagement with any links in emails sent using Emma (for example, when you click a link) is reported to us. This tracking of email engagement is active by default for all email recipients. For more information, please review Emma’s privacy policy, which is available at: https://myemma.com/legal/privacy-notice.

We also use Keen IO to improve the Site by tracking how users interact and engage with the Site.  You can review Keen IO’s privacy policy at https://keen.io/privacy-policy/.

We use Facebook Social Graph to optimize ads, report on the success of advertising campaigns across devices and target ads to the audience. Information about your browsing session is sent to Facebook, including your IP address and information about your web browser, page location, document, referrer and web browser user agent. Facebook checks whether you have previously seen or interacted with an ad from our account or if you match an audience rule and prepares an analytics report, which contains anonymized or aggregated data. You can also learn more about why you are seeing an ad through Facebook’s AdsPreferences at https://www.facebook.com/help/109378269482053/?helpref=hc_fnav.  Facebook’s Privacy Policy is available at https://www.facebook.com/about/privacy/.

Other Third-Party Technologies

Some third parties may use automated data collection technologies to collect information about you when you browse the Internet. The information they collect about your online browsing activities over time and across different websites and other online services may be associated with your personal information and used to provide you with targeted content. We do not control these third parties’ technologies or how they may be used. If you have any questions about targeted content, you should contact the responsible party directly or consult their privacy policies.

Choices About Cookies

We provide you with choices regarding the information you provide to us, and we have created ways to give you control over your information. Most web browsers are set by default to accept cookies. If you do not wish to receive cookies, you may set your browser to refuse all or some types of cookies or to alert you when cookies are being sent by website tracking technologies and advertising. You may adjust your browser settings to opt out of accepting a “persistent” cookie and to only accept “session” cookies, but you will need to log in each time you want to enjoy the full functionality of the Site.

Please be aware that, if you decline the use of cookies, you may not have access to the full benefits of the Site. In addition, adjusting the cookie settings on the Site may not fully delete all of the cookies that have already been created. To delete them, visit your web browser settings after you have changed your cookie settings on the Site. Additional information is provided below about how to disable cookies or manage the cookie settings for some of the leading web browser providers:

Google Chrome:          https://support.google.com/chrome/answer/95647?hl=en

Firefox:                       https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Internet Explorer:       http://windows.microsoft.com/en-GB/windows-vista/Block-or-allow-cookies

Safari:                         https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac and https://support.apple.com/en-us/HT201265

To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website at: https://www.macromedia.com/support/documentation/en/flashplayer/help/help09.html.

For more information on how to modify your browser settings to block or filter cookies, visit http://www.aboutcookies.org/ or http://www.cookiecentral.com/faq/. You may learn more about internet advertising practices and related consumer resources at http://www.aboutads.info/consumers/, http://www.networkadvertising.org/choices, and http://youronlinechoices.eu/.

UPDATES AND CHANGES TO THIS POLICY

We reserve the right, at any time and without notice, to add to, change, update, or modify this Policy to reflect any changes to the way in which we treat your personal information or in response to changes in law. Should this Policy change, we will post all changes we make to this Policy on this page.  If we make material changes to how we treat your personal information, we will also notify you through a notice on the home page of the Site for a reasonable period of time. Any such changes, updates or modifications shall be effective immediately upon posting on the Site. The date on which this policy was last modified is identified at the beginning of this Policy.

You are expected to, and you acknowledge and agree that it is your responsibility to, carefully review this Policy prior to using the Site, and from time to time, so you are aware of any changes.  Your continued use of the Site after the “Last Modified” date will constitute your acceptance of and agreement to such changes and to our collection and sharing of your personal information according to the terms of the then-current Policy.  If you do not agree with this Policy and our practices, do not access, view, or use any part of the Site.

CONTACT US

For more information, or if you have any questions regarding this Policy, wish to exercise your rights, or wish to lodge a complaint with us, you may contact us using the information below, and we will do our best to assist you. Please note, if your communication is sensitive, you may wish to contact us by postal mail or telephone.

In Writing: 501 Broadway, Nashville, TN 37203

By Telephone: 615-770-2136

By Email: [email protected]